There are 4 ways to communicate – in person, in writing, over the phone, and digitally. If email is the core of digital communication, do YOU use email effectively to get your message out to those who want to receive it? Does it have a prominent place in your overall marketing strategy? Why not?
Permission based or “opt-in” email marketing delivers your brand-specific message to your target market with high ROI, especially when your email marketing strategy is fully integrated into your overall marketing plan and matches your “brand”. Without it, you know that your audience’s attention is being diverted at least 25% of the time.